Grey Cup Brings Big Economic Potential

Regina and Saskatchewan will be hoping for the same financial success this year, that Hamilton had with the Grey Cup last year.

A report on the economic impact of the Grey Cup, and its Grey Cup Festival brought almost 35 million dollars in economic impact.

The combined spending of out-of-town participants, staff, spectators, media, VIPs, and other visitors to Hamilton for the 108th Grey Cup, in combination with expenditures made by event organizers, totaled over $22.4 million, supporting over $34.8 million in overall economic activity in Ontario, including over $29.8 million in the Hamilton area.

These expenditures supported 233 jobs and $12.3 million in wages and salaries in the province, of which 206 jobs and $10.3 million were supported locally.

“Once again the economic impact study of the 2021 Grey Cup Festival demonstrated the financial impacts of hosting sport events to the local, provincial and Canadian economy,” said Grant MacDonald, COO, Sport Tourism Canada.

The Grey Cup in Hamilton attracted more than 18 thousand out of town visitors to Hamilton, generating almost 15 million dollars in visitor spending.

The 2022 CFL regular season kicks off this week, with the Montreal Alouettes visiting Calgary on Thursday to play the Stampeders, the Ottawa Redblacks taking on the Blue Bombers in Winnipeg on Friday, and a doubleheader on Saturday, with the Tiger-Cats in Saskatchewan to play the Roughriders and the Edmonton Elks and BC Lions facing off in Vancouver.

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