In an effort to position itself for future growth, Harvard Broadcasting has become Harvard Media. The move allows the company to combine radio and digital media to form a powerful, full-service enterprise.
Harvard Media — which is under the Hill Group of Companies — is a multiplatform company that provides content, advertising and digital marketing solutions across Western Canada, aiming to combine the power of local brands, personalities, events, and content with our industry leading digital products and services to deliver results-driven integrated marketing programs for our partners.
“We are excited today to announce that the integration between our broadcast and digital strategies is complete” said Cam Cowie Senior Vice President & COO. “Radio has continued to evolve, new innovations and consumer habits have broadcasters thinking more creatively. Our mission is to deliver the very best in live and local information and entertainment, support the communities in which we serve and to deliver premium service and results to our clients.”
This comes after Harvard acquired Carbon Marketing in December of 2019.